The answer is yes. There aren’t many businesses that can survive without a Web presence and there’s no reason not to have a website. Your company’s website can be a highly effective marketing tool that can be very cost-efficient. There are quite a few benefits, and very little downsides.
SEO stands for Search Engine Optimization. In the simplest of terms, good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people.
Unlike traditional marketing, content creation is a powerful form of inbound marketing. Instead of making cold calls and throwing ad campaigns hoping to get customers, content marketing offers the customer something of value and draws the customer to you. The content does the work, and, is not only 62% cheaper than traditional marketing tactics, but also brings in 3 times as many leads. Content creation both attracts new customers and retains your current customers while creating brand loyalty along the way.